Ruby Sew Oh - Love Australian Handmade
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Ruby Sew Oh

Happy embroidery hoop art for you to wear and hang in your home!

Ruby Sew Oh offers a range of embroidery hoop art for the young and young at heart. Hand-embroidered and printed fabrics are framed in embroidery hoops to create unique home decor, pendant jewellery and accessories.

Ruby Sew Oh’s home decor hoops are one-of-a-kind and limited edition pieces that bring cheer to any room. Our hand-embroidered quotes are guaranteed to make you smile!  The hoop art is lightweight and easy to hang on the wall or display on a shelf.  Available in a variety of styles to suit different tastes, and custom orders are welcome!

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Meet The Maker

The face behind Ruby Sew Oh – Danielle

Danielle Matthews is an environmental planner and mother of two from Perth W.A. She learnt to embroider when she was 10 and first used a sewing machine at 12 years old. Soon after becoming a mum she started her hobby business, Ruby Sew Oh (a play on the title of a song her daughter was named after). Much of Danielle’s embroidery hoop art features printed fabrics with embroidered quotes. She is inspired by her children’s imagination, her love of animals and nature, and making people laugh at her puns!

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