We’re all well aware of the power a beautifully curated Instagram feed has. In fact, you’ve already seen the effects first-hand. It begins with a quick scroll – next, you come across one of those accounts, you know the ones. You do the sloooow scroll over, and then before you know it, you’re on their follower list, liking and commenting without a second thought.
So let me ask you this. How do people feel when they first stumble upon your profile? And if they follow the candy trail from post to feed, do they like what they see?
sparrMy first blog for Love Australian Handmade is going to help you to discover your brand, style and photography and really understand what it is you are trying to say. I have been given some great tips and words of wisdom along my handmade journey that have really helped to make my brand stand out from the crowd. Here are a few pointers to get you thinking about your brand and how you can make it shine. No cost involved, just a lot of love for what you do.
So you’ve spent hours, weeks, years creating your amazing handmade products and now you need to show the world your talents right? How do you do that in a way that creates a connection, an emotional response that means your audience falls in love with your product, remembers you and wants to buy from you?
When taking photos of products (and people) giving them something do to is a way to give energy and life into your image. It’s a way to give your image a time, a place or an emotion. A way to show your viewers how your product fits into their life. One of the best ways to do this is in a flat lay. The nature of a flat lay (a collection of objects photographed from a birds eye view) means that props and story telling elements are essential. These add context to your subject and create that connection.
As you may have found out for yourself flat lays are tricker to get right that they look. It’s more than just chucking stuff on a table and standing on a stool with your phone held in the air. I’m going to share with you now 5 practical tips that will improve your flat lay photography.
Hi, I’m Holly, former hairstylist (although I seem to continue to dabble in that!) turned entrepreneur + chief topknot maker at TopKnot Girl!
I’m wife to Nathan + cool mama to William (6) and Poppy (3).
I started TopKnot Girl in 2014 after discovering a market for functional, comfortable and on-trend headwear in a range of sizes and styles.
I make all products from our home studio on the mid-north coast. Nathan packages and ships your orders and deals with some admin and bookwork, while I produce the items + connect with our tribe on social media!